by edcgrow | May 15, 2013 | attraction marketing, branding, entrepreneurship, lori martinek
Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. Life is filled with opportunities: people...
by edcgrow | Dec 7, 2012 | attraction marketing, Be the Bulb
Here’s a secret about success that on one ever tells you: It makes you fearless. Once you have figured out what it takes to be successful, you are armed and ready. And once you have realized your first success … no matter how large or how small that success may be …...
by edcgrow | Jun 23, 2011 | attraction marketing, brand, branding, lori martinek, marketing
Strong, successful brands have five things in common:1) They are VERY clear on Who or What they are and What they have to offer. Their competitive Benefit is clear and compelling … 2) They differentiate themselves from the competition. They stand out from the...
by edcgrow | Jun 21, 2011 | attraction marketing, Be the Bulb, branding, lori martinek, marketing, presentation plus
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
by edcgrow | Nov 3, 2010 | attraction marketing, branding, lori martinek, personal branding
In marketing, we often work to create a ‘bandwagon effect’. It’s where we get thought leaders and trendsetters to embrace and endorse a product, a concept or a candidate … in order to encourage others to ‘jump on the...
by edcgrow | Oct 20, 2010 | attraction marketing, branding, lori martinek, place branding
It’s the new reality: More people will meet you or visit your community for the first time online than in person these days. That all-important first impression that you’re about to make? You probably won’t be there to make it in person....
