Strong, successful brands have five things in common:
1) They are VERY clear on Who or What they are and What they have to offer. Their competitive Benefit is clear and compelling …
2) They differentiate themselves from the competition. They stand out from the crowd, in a good way, and promise to do, deliver or otherwise provide a product or service better than anyone else can — or will …
3) They do this in a believable, a meaningful and a memorable way …
4) They evolve to fulfill the changing needs of their Ideal Customers (who may also change over time). Experienced target marketers know that the target is always moving ….
5) They deliver on the promise — and on the promised brand experience — always.
These standards apply equally to people, place and product brands. Does your brand and its marketing make the grade? … Lori Martinek, Branding Expert & Author, https://edcgrow.com/