by edcgrow | Oct 17, 2010 | attraction marketing, branding, lori martinek, place branding
We are honored and excited to be able to announce that our branding and regional website development project for the Real AZ Corridor (http://realazcorridor.com ) was chosen as the winner of the 2010 Governor’s Excellence Award for Innovative Economic...
by edcgrow | Sep 12, 2010 | attraction marketing, branding, branding strategy
We’ve just completed our contract with the Real AZ Development Council, which included the development of a detailed branding strategy and the design and construction of a gateway regional website at http://www.realazcorridor.com/ The Real AZ Development Council...
by edcgrow | May 14, 2010 | attraction marketing, branding, marketing, SBDC
Be sure to check out the YOB (Your Own Business) Fair … which will be held from 8 a.m to 5 p.m. on May 21 at Deer Valley Airpark. Organizations including the AZSBDC and the Maricopa SBDC … ASBA … Phoenix Chamber … City of Phoenix …...
by edcgrow | May 5, 2010 | attraction marketing, branding, community marketing, economic development marketing, marketing, place branding
A place brand positions your community, county or region in a positive (and meaningful) way which sets it apart from the competition. Place brands are an important element of tourism and economic development marketing. There are two key elements to developing and...
by edcgrow | Feb 19, 2010 | attraction marketing, branding, branding strategy, lori martinek, marketing
Stop selling what you have and start selling what they want!People buy benefits, not attributes … always. They buy the promise of a need or a want fulfilled; the anticipation of a wish come true. Sometimes that promise represents a tangible problem solved. Other...
by edcgrow | Jan 12, 2010 | attraction marketing, branding, entrepreneurship, lori martinek, personal branding
For many years, companies were satisfied with strategies that kept them safely in the Middle of the Road. That’s where the customers were … and that’s what made them feel secure. These days, the middle of the road is the Road to Nowhere. You...
