by edcgrow | Sep 12, 2013 | branding, marketing, place branding
People make decisions based on benefits. You have to know who your target audience is, how they get their information and why they buy. It is all about what they want or need, and not about what you have to sell. Effective branding (and marketing) evolves from...
by edcgrow | Aug 28, 2013 | branding, social media, visibility
Reputation management and monitoring should be an ongoing part of your marketing and PR strategy. Be Visible, Get Found and make sure that what people find and read online about you, your company and your brand is POSITIVE. You can’t stop the...
by edcgrow | Aug 28, 2013 | branding, branding strategy
I just returned from Rocky Mountain National Park in Colorado, where I hiked over the Continental Divide with a group of women ranging in age from 35 to 69. It was a 16-mile journey that reached a height of 12,400 feet and took us through all types of terrain and...
by edcgrow | Jun 24, 2013 | branding, SBA, SBDC, Uncategorized
Our work for the Arizona SBDC Network is getting a lot of attention. We are experts in branding and marketing outreach for SBA-funded programs, including SBDC and WBC. We helped the AZSBDC receive full accreditation in 2012 and managed the statewide marketing program...
by edcgrow | May 16, 2013 | branding
Your website is the number-one way that prospective clients or visitors discover and learn about your company, your community or your organization. If your website is more than three years old, it’s probably time to redesign and rebuild your site to make it more...
by edcgrow | May 15, 2013 | attraction marketing, branding, entrepreneurship, lori martinek
Successful entrepreneurs create their own opportunities for success. Why? Because they know that success is not accidental. You have to make it happen … and you have to actively look for opportunities to make it happen. Life is filled with opportunities: people...
