by edcgrow | Sep 12, 2013 | branding, marketing, place branding
People make decisions based on benefits. You have to know who your target audience is, how they get their information and why they buy. It is all about what they want or need, and not about what you have to sell. Effective branding (and marketing) evolves from...
by edcgrow | Jun 30, 2013 | economic development branding, economic development marketing, place branding
We specialize in branding and marketing outreach strategies for regions and rural communities that facilitate productive regional economic development and growth. We are very good at helping diverse groups of communities and their stakeholders work together, toward...
by edcgrow | Jun 24, 2013 | economic development branding, economic development marketing, place branding
We are experts in branding, marketing and outreach strategies that foster productive regional economic development. We specialize in regional and rural development, and excel at helping communities, counties, statewide networks and their stakeholders work together,...
by edcgrow | Nov 19, 2010 | branding, lori martinek, place branding
Branding is an investment — in the future of your company and its products … your region and its communities … and in your organization and yourself. Consider it carefully and bring in a fresh set of eyes and an objective perspective whenever you...
by edcgrow | Oct 20, 2010 | attraction marketing, branding, lori martinek, place branding
It’s the new reality: More people will meet you or visit your community for the first time online than in person these days. That all-important first impression that you’re about to make? You probably won’t be there to make it in person....
by edcgrow | Oct 17, 2010 | attraction marketing, branding, lori martinek, place branding
We are honored and excited to be able to announce that our branding and regional website development project for the Real AZ Corridor (http://realazcorridor.com ) was chosen as the winner of the 2010 Governor’s Excellence Award for Innovative Economic...
