by edcgrow | Apr 26, 2013 | Be the Bulb, branding
Successful communicating involves four stages: achieving Attention, Interest, Desire and Action. There are no exceptions to that rule. Really. It will always be easier to capture the attention of people who are already inclined to be interested in you and your...
by edcgrow | Dec 7, 2012 | attraction marketing, Be the Bulb
Here’s a secret about success that on one ever tells you: It makes you fearless. Once you have figured out what it takes to be successful, you are armed and ready. And once you have realized your first success … no matter how large or how small that success may be …...
by edcgrow | Jul 31, 2012 | Be the Bulb, branding
Strong brands are built on a clear positioning statement and strategy. A strong brand focuses on the customer, not the product or the company. Its promise (message) speaks to the target audience in familiar language and in an environment in which they are...
by edcgrow | Jun 21, 2011 | attraction marketing, Be the Bulb, branding, lori martinek, marketing, presentation plus
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
by edcgrow | Jun 12, 2011 | Be the Bulb, branding, lori martinek, marketing
No one knows you, your brand and your company better than the people whom you work with, sell to and serve. These are the people who are living your brand experience … every day. We get hired for our project management skills as well as for our expertise in...
by edcgrow | Apr 20, 2009 | attraction marketing, Be the Bulb, branding, lori martinek, social media, target marketing
Attraction Marketing combines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process...
