by edcgrow | Sep 12, 2013 | branding, marketing, place branding
People make decisions based on benefits. You have to know who your target audience is, how they get their information and why they buy. It is all about what they want or need, and not about what you have to sell. Effective branding (and marketing) evolves from...
by edcgrow | Aug 28, 2013 | branding, social media, visibility
Reputation management and monitoring should be an ongoing part of your marketing and PR strategy. Be Visible, Get Found and make sure that what people find and read online about you, your company and your brand is POSITIVE. You can’t stop the...
by edcgrow | Aug 28, 2013 | branding, branding strategy
I just returned from Rocky Mountain National Park in Colorado, where I hiked over the Continental Divide with a group of women ranging in age from 35 to 69. It was a 16-mile journey that reached a height of 12,400 feet and took us through all types of terrain and...
by edcgrow | Jun 30, 2013 | economic development branding, economic development marketing, place branding
We specialize in branding and marketing outreach strategies for regions and rural communities that facilitate productive regional economic development and growth. We are very good at helping diverse groups of communities and their stakeholders work together, toward...
by edcgrow | Jun 24, 2013 | economic development branding, economic development marketing, place branding
We are experts in branding, marketing and outreach strategies that foster productive regional economic development. We specialize in regional and rural development, and excel at helping communities, counties, statewide networks and their stakeholders work together,...
