by edcgrow | Sep 4, 2012 | branding, personal branding
A good ‘elevator speech’ is a must-have tool that never goes out of style. Yours should be a brief statement about who you are, what your company or organization does, and why it is special. You must get your point across quickly and in a compelling way...
by edcgrow | Nov 3, 2010 | attraction marketing, branding, lori martinek, personal branding
In marketing, we often work to create a ‘bandwagon effect’. It’s where we get thought leaders and trendsetters to embrace and endorse a product, a concept or a candidate … in order to encourage others to ‘jump on the...
by edcgrow | Jan 12, 2010 | attraction marketing, branding, entrepreneurship, lori martinek, personal branding
For many years, companies were satisfied with strategies that kept them safely in the Middle of the Road. That’s where the customers were … and that’s what made them feel secure. These days, the middle of the road is the Road to Nowhere. You...
by edcgrow | May 7, 2009 | attraction marketing, branding, lori martinek, personal branding
What is Attraction Marketing?Attraction Marketing combines personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very...
by edcgrow | May 5, 2009 | branding, lori martinek, online marketing, personal branding, social media
Herlife Publishing provides a range of fully-branded, socially-ready Online Marketing Solutions that enable entrepreneurs, authors and growing companies to get off to a strong start in the fast-paced world of online marketing. Products include branded websites with...
by edcgrow | Apr 16, 2009 | attraction marketing, branding, lori martinek, personal branding, target marketing
Why is it that some people just seem to shine brighter than others? How do they always seem to glow with the energy of enthusiasm and excitement, of potential and personality and power? Who are these people and how are they so often able to see what is possible, to...
