Google (or Bing or whatever search engine or social networking tool that you or they prefer to use) is no longer just a search engine, it is also a reputation manager. Potential customers, employers, workers, residents, partners and even potential dating prospects are using online tools to find … learn … compare … and form opinions BEFORE they contact, meet or visit the subject (You!) in person. Make sure that you like what they see — and learn — when they find you or your community online. Your online impression must be positive and strong. Second chances are very, very rare these days ….
Google yourself. Or Bing yourself. Regularly. (That sounds so wrong somehow …) Look at the results objectively, through someone else’s eyes. It’s what they think that really matters.
Remember: A brand is a set of expectations, perceptions and experiences that OTHER PEOPLE have and hold about you and what it would be like to do business with you … or bring their company to your community … or move their family to your town … or, well you get the message ….
Make sure that they get the message too, and that it’s a positive, proactive one. … Lori Martinek, Branding Expert & Author, https://edcgrow.com/