by edcgrow | Jun 23, 2011 | attraction marketing, brand, branding, lori martinek, marketing
Strong, successful brands have five things in common:1) They are VERY clear on Who or What they are and What they have to offer. Their competitive Benefit is clear and compelling … 2) They differentiate themselves from the competition. They stand out from the...
by edcgrow | Mar 5, 2009 | brand, social media
Just getting started in joining social networks and using tools like Twitter, Facebook, Myspace and LinkedIN? Follow these guidelines to jump in gracefully: You have to give to get. Listen first, then participate. Share more than you sell. Don’t pitch or sell...
by edcgrow | Dec 23, 2008 | brand, branding strategy
Entrepreneurship implies ‘newness’: new products, new services, new companies, new audiences or types of customers served … new ways of doing things and new ways of looking at existing concepts. New, however, doesn’t have to be ‘brand new’ or completely unique....
by edcgrow | May 27, 2008 | brand
Businesses that fail to evolve will be left behind in the marketplace. Being willing to evolve — and adapt — is critical to staying relevant and competitive. This is especially true in today’s marketplace, where change occurs more frequently and more rapidly. Strong,...
by edcgrow | Feb 20, 2008 | brand
Everyone has a personal brand, whether they realize it — or work at it — or not. Your brand is the perception that others have of you. It is created by a set of cues and messages that you project outward, including the way you act and conduct your...
