by edcgrow | Aug 25, 2011 | branding
Crisis comes in many forms … including natural and man-made disasters, economic challenges, social inpropriety or scandal. Companies, communities and even countries of every size are challenged by crisis. How to react? When to respond? What to say (or not to...
by edcgrow | Aug 3, 2011 | branding, crisis marketing, lori martinek, social media
Last week, Lori Martinek talked with Barbarba Bruce, host of The Cutting Edge, about marketing after a major wildfire, economic development and how business owners can use social media to build (positive!) visibility for their companies and communities. We have...
by edcgrow | Jul 14, 2011 | branding, community marketing, economic development branding, lori martinek, marketing
They say there are only two certainties in life: death and taxes. We’d like to add another one: Change. Change can come in a number of ways. Among them: When a large employer suddenly decides to leave town … a valued employee announces that he or she is leaving...
by edcgrow | Jun 23, 2011 | attraction marketing, brand, branding, lori martinek, marketing
Strong, successful brands have five things in common:1) They are VERY clear on Who or What they are and What they have to offer. Their competitive Benefit is clear and compelling … 2) They differentiate themselves from the competition. They stand out from the...
by edcgrow | Jun 21, 2011 | attraction marketing, Be the Bulb, branding, lori martinek, marketing, presentation plus
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
