by edcgrow | Mar 8, 2012 | women-owned business
TEM6QRKDMJQV The U.S. Small Business Administration (SBA) has greatly simplified the certification process for its Women-Owned Small Business (WOSB) Federal Contract Program. The WOSB program levels the playing field for women-owned companies to compete for and win...
by edcgrow | Mar 5, 2012 | branding
Your brand’s message must convey a compelling benefit that fulfills a need or solves a problem that your target audience has, or finds themselves faced with. If your brand is offering a solution, it must be a solution that is perceived as practical, desirable...
by edcgrow | Nov 2, 2011 | Uncategorized
Forget what some adult may have told you when you were younger: It is far better to be seen AND heard. To be seen and heard, you have to break through the avalanche of messages that are launched each day, online and off. Social media and online marketing have made...
by edcgrow | Oct 18, 2011 | entrepreneurship, Uncategorized
I am passionate about helping women, minority and Veteran-owned businesses find the inspiration and assistance that they need to succeed in a challenging economy and a highly competitive small business environment. That’s why I was excited to learn about V-Wise:...
by edcgrow | Sep 22, 2011 | Uncategorized
Too often, the fear of change — or uncertainty — keeps us from moving forward. Familiarity equals comfort, but it doesn’t usually translate to progress. Seth Godin has a way of summing these things up neatly or, at least, of presenting his thoughts...
