by edcgrow | Aug 28, 2013 | branding, social media, visibility
Reputation management and monitoring should be an ongoing part of your marketing and PR strategy. Be Visible, Get Found and make sure that what people find and read online about you, your company and your brand is POSITIVE. You can’t stop the...
by edcgrow | May 24, 2013 | social media, visibility
Good writers strive to do four things: Educate, Entertain, Engage and Enrich. That’s equally important when blogging. Most blog readers are looking to either learn something, solve a problem or be entertained. Keep your content focused on your area of expertise,...
by edcgrow | Aug 8, 2012 | branding, social media
You have to Be Visible to Get Found. We’ve been telling our clients and conference audiences this for years now. Googling people has become second nature for all of us, whether we’ve just met someone, are about to meet someone or WANT to meet someone for...
by edcgrow | Jul 10, 2012 | online marketing, SBDC, social media
It has never been more important to be smart about online marketing. Effective electronic outreach will increase the impact of your SBDC state network by combining powerful branding strategies with coordinated marketing tools to attract high-impact clients...
by edcgrow | Aug 3, 2011 | branding, crisis marketing, lori martinek, social media
Last week, Lori Martinek talked with Barbarba Bruce, host of The Cutting Edge, about marketing after a major wildfire, economic development and how business owners can use social media to build (positive!) visibility for their companies and communities. We have...
by edcgrow | Jul 17, 2009 | branding, lori martinek, marketing, social media
Lori Martinek will present Web 2.0: Doing More With Less in October at the International Economic Development Council’s national conference in Reno, NV. Learn how to effectively use social media marketing and networking tools to promote your business, your...
