by edcgrow | Jun 12, 2011 | Be the Bulb, branding, lori martinek, marketing
No one knows you, your brand and your company better than the people whom you work with, sell to and serve. These are the people who are living your brand experience … every day. We get hired for our project management skills as well as for our expertise in...
by edcgrow | May 31, 2011 | branding, lori martinek, marketing, presentation plus, SBDC
I spend a lot of time with business owners talking with them about success: how to create it, how to keep it … and how to build on it. The importance of choosing the right people to work is a recurring theme in their success stories. ‘If you are...
by edcgrow | Jan 31, 2011 | branding, lori martinek, marketing, online marketing, presentation plus, visibility
This post was compiled using info from HubSpot and other sources. It’s good advice for any website owner, at EVERY stage of the game: Six Mistakes That Can Make Your WebsiteLook Like A Kitchen from the 70’s … 1. Check Your Copyright Date – Nothing...
by edcgrow | Nov 19, 2010 | branding, lori martinek, place branding
Branding is an investment — in the future of your company and its products … your region and its communities … and in your organization and yourself. Consider it carefully and bring in a fresh set of eyes and an objective perspective whenever you...
by edcgrow | Nov 3, 2010 | attraction marketing, branding, lori martinek, personal branding
In marketing, we often work to create a ‘bandwagon effect’. It’s where we get thought leaders and trendsetters to embrace and endorse a product, a concept or a candidate … in order to encourage others to ‘jump on the...
