by edcgrow | Jun 11, 2009 | attraction marketing, branding, lori martinek, place branding, social media
One of my upcoming events includes this workshop at the 2009 International Economic Development Council (IEDC) National Conference in Reno, NV: Doing More with Less: Using Web 2.0 for High-Impact, Low-Cost Marketing. Here’s the write-up:’Creating a...
by edcgrow | May 5, 2009 | branding, lori martinek, online marketing, personal branding, social media
Herlife Publishing provides a range of fully-branded, socially-ready Online Marketing Solutions that enable entrepreneurs, authors and growing companies to get off to a strong start in the fast-paced world of online marketing. Products include branded websites with...
by edcgrow | Apr 20, 2009 | attraction marketing, Be the Bulb, branding, lori martinek, social media, target marketing
Attraction Marketing combines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process...
by edcgrow | Apr 19, 2009 | attraction marketing, branding, lori martinek, social media
A thoughtful social media strategy is one which considers the goals of the company and the needs of its audience and doesn’t just seek to create gross visibility at any cost. Think of it this way: Wouldn’t you rather have the ear of 500 people who are...
by edcgrow | Apr 14, 2009 | attraction marketing, branding, lori martinek, online marketing, personal branding, social media, target marketing
Social networks make targeting your highest potential prospects easier than ever before IF your target audience is socially-oriented. More and more people are getting online to go social, at least to a limited degree (Twitter, LinkedIN and Facebook are popular...
by edcgrow | Apr 9, 2009 | branding, lori martinek, personal branding, social media
You can’t have a relationship with a number, whether it’s one or 10,000. Social marketing is about reaching out, establishing and building relationships. It should never be a race to see who can collect more followers or friends faster. Numbers without...
