A thoughtful social media strategy is one which considers the goals of the company and the needs of its audience and doesn’t just seek to create gross visibility at any cost. Think of it this way: Wouldn’t you rather have the ear of 500 people who are truly interested in you and your offering (and how it can benefit them) than a list of 5,000 (or more) faceless names who may only be connected to you by a keyword?
Think of those people we’ve all seen or been accosted by at networking events: the proverbial ‘business card bombers’. They work the room, hitting as many people with their business card within the time that they have allotted themselves to be at that event before moving on to the next one … barely paying attention as their ‘victims’ introduce themselves … and with their eyes already searching out the next person that they will hit up across the room. Are you going to follow up and talk to them the next day (or even keep their card)? Or are you more likely to stay in touch with the person who actually engaged you in a conversation? (A conversation is where two people talk and two people listen …)
A thoughtful social networking strategy recognizes that relationship building is a two-way street and begins with that in mind. That’s why listening is so important, every step of the way. … Read more at www.bethebulb.com …. Lori Martinek