by edcgrow | May 31, 2011 | branding, lori martinek, marketing, presentation plus, SBDC
I spend a lot of time with business owners talking with them about success: how to create it, how to keep it … and how to build on it. The importance of choosing the right people to work is a recurring theme in their success stories. ‘If you are...
by edcgrow | Jan 31, 2011 | branding, lori martinek, marketing, online marketing, presentation plus, visibility
This post was compiled using info from HubSpot and other sources. It’s good advice for any website owner, at EVERY stage of the game: Six Mistakes That Can Make Your WebsiteLook Like A Kitchen from the 70’s … 1. Check Your Copyright Date – Nothing...
by edcgrow | Nov 19, 2010 | branding, lori martinek, place branding
Branding is an investment — in the future of your company and its products … your region and its communities … and in your organization and yourself. Consider it carefully and bring in a fresh set of eyes and an objective perspective whenever you...
by edcgrow | Nov 3, 2010 | attraction marketing, branding, lori martinek, personal branding
In marketing, we often work to create a ‘bandwagon effect’. It’s where we get thought leaders and trendsetters to embrace and endorse a product, a concept or a candidate … in order to encourage others to ‘jump on the...
by edcgrow | Oct 20, 2010 | attraction marketing, branding, lori martinek, place branding
It’s the new reality: More people will meet you or visit your community for the first time online than in person these days. That all-important first impression that you’re about to make? You probably won’t be there to make it in person....
by edcgrow | Oct 17, 2010 | attraction marketing, branding, lori martinek, place branding
We are honored and excited to be able to announce that our branding and regional website development project for the Real AZ Corridor (http://realazcorridor.com ) was chosen as the winner of the 2010 Governor’s Excellence Award for Innovative Economic...
