by edcgrow | Feb 26, 2010 | branding, lori martinek
Focus on competitive consumer benefits to make your message strong. Look at your SWOT. Consider the strengths that you have to work with and ID your target markets. Who are the Ideal Prospects for your offering? They should be people who have a need or desire that is...
by edcgrow | Feb 19, 2010 | attraction marketing, branding, branding strategy, lori martinek, marketing
Stop selling what you have and start selling what they want!People buy benefits, not attributes … always. They buy the promise of a need or a want fulfilled; the anticipation of a wish come true. Sometimes that promise represents a tangible problem solved. Other...
by edcgrow | Jan 22, 2010 | branding, entrepreneurship, lori martinek, marketing
We grow and thrive by doing what excites us and by being passionate about everything that we do. Too often, however, we spend time and money trying to improve in some area where we may not be as strong as we (or the world) would like us to be. Forget about working...
by edcgrow | Jan 12, 2010 | attraction marketing, branding, entrepreneurship, lori martinek, personal branding
For many years, companies were satisfied with strategies that kept them safely in the Middle of the Road. That’s where the customers were … and that’s what made them feel secure. These days, the middle of the road is the Road to Nowhere. You...
by edcgrow | Dec 7, 2009 | attraction marketing, branding, entrepreneurship, lori martinek
Read the CNN Money article that describes how Lori Martinek helped a Nashville-based artisan bakery and restaurant plan for the future through better branding and marketing @ http://tinyurl.com/LORIonCNN..
by edcgrow | Dec 3, 2009 | attraction marketing, branding, entrepreneurship, lori martinek, MindingHerBiz
Lori Martinek and the MindingHerBiz core team will present a roundtable session on Successful Entrepreneurship from 2 p.m. to 3:30 p.m. on December 10 at Fresh Start Women’s Foundation in Phoenix. The free event is hosted by Fresh Start’s Entrerpreneur’s Circle....
