Branding is an investment — in the future of your company and its products … your region and its communities … and in your organization and yourself. Consider it carefully and bring in a fresh set of eyes and an objective perspective whenever you can. It can be difficult to guage our offering through the eyes of others.
Place branding represents an investment in the long-term vitality and economic health of your region — and every company that calls it home, both now and in the future. Branding for economic development typically targets a different audience than a tourism strategy, but the fundamentals must be the same: Focus on what makes your region Competitive in the eyes of your best targets. What does your region have to offer that is unique, compelling, competitive and better positioned to fulfill the needs or wants of prospects better than any other community or region?
A ‘me-too’ community never makes it to the top of the short list. A region with a catchy slogan that has no strategy behind it will never be a standout. Be a standout: Be Visible and Get Found. How? By focusing on what your best targets Want and Need, instead of what you have to sell! … Think about what that really means …. Lori Martinek, Branding Expert & Author, https://edcgrow.com/