Everyone has a personal brand, whether they realize it — or work at it — or not. Your brand is the perception that others have of you. It is created by a set of cues and messages that you project outward, including the way you act and conduct your business, your appearance and attitude, the tone of your voice and the quality of your work.
Strong brands are clear, concise and confident. They put forth a value-adding offer that promises to fulfill a need or solve a problem. They are benefit-driven and are relevant to the needs of the intended audience. A strong personal brand becomes what you are known for. Choose carefully, and keep it authentic.
Make sure your brand is meaningful and memorable. Find what you want to be famous for and an audience in search of that skill. Then polish your apple and put it out there. Become the need-to-know person in your industry and the entrepreneur whose shining reputation opens new doors … Lori.
