by edcgrow | Aug 28, 2013 | branding, branding strategy
I just returned from Rocky Mountain National Park in Colorado, where I hiked over the Continental Divide with a group of women ranging in age from 35 to 69. It was a 16-mile journey that reached a height of 12,400 feet and took us through all types of terrain and...
by edcgrow | May 1, 2013 | branding strategy, online marketing
Companies don’t find customers. Customers find companies. The rules of marketing have changed (or maybe they’ve just become clearer). The way you go to market must also evolve. It has never been more important to Be Visible in order to Get Found …...
by edcgrow | Sep 18, 2012 | branding, branding strategy
A brand is a set of perceptions that people have and hold about you, your organization and its products based on experience, exposure and interpretation. It is all about perception … and expectations. Strong brands are clear, confident and consistent and they...
by edcgrow | Sep 12, 2010 | attraction marketing, branding, branding strategy
We’ve just completed our contract with the Real AZ Development Council, which included the development of a detailed branding strategy and the design and construction of a gateway regional website at http://www.realazcorridor.com/ The Real AZ Development Council...
by edcgrow | Feb 19, 2010 | attraction marketing, branding, branding strategy, lori martinek, marketing
Stop selling what you have and start selling what they want!People buy benefits, not attributes … always. They buy the promise of a need or a want fulfilled; the anticipation of a wish come true. Sometimes that promise represents a tangible problem solved. Other...
by edcgrow | Feb 1, 2009 | branding strategy
I love Seth Godin. Here’s just one more reason why (or is it five?), as recently posted on Seth’s Blog: The Five Pillars of Success 1) See (really see) what’s possible;2) Know specifically what you want to achieve;3) Make good decisions;4) Understand...
