Entrepreneurship implies ‘newness’: new products, new services, new companies, new audiences or types of customers served … new ways of doing things and new ways of looking at existing concepts. New, however, doesn’t have to be ‘brand new’ or completely unique. Newness can also come from making your offering in an existing product or service category discernibly different, more competitive, more intuitive, easier or more fun to use or simply better in some easily identifiable, quantifiable (and beneficial!) way.
A ‘me too’ strategy won’t take you to the top. More of the same is, well … more of the same.
‘Sameness’ is not a goal that successful entrepreneurs strive for. Better or, ideally, best certainly is. Always, always, always build a competitive benefit into your offering, your company or your own personal brand to ideally position it (and you) for success in the new year. …. Lori Martinek.
