Businesses that fail to evolve will be left behind in the marketplace. Being willing to evolve — and adapt — is critical to staying relevant and competitive. This is especially true in today’s marketplace, where change occurs more frequently and more rapidly. Strong, evolving brands stay on strategy, but evolve in ways that keep them fresh and top of mind.
Evolving brands create and attract buzz. If people are talking about your brand in a positive way, that’s a good sign that it is relevant and on track, or at least certainly top of mind. If they’re not, get busy. Buzz creates awareness. Awareness creates interest. Interest creates desire and desire leads to sales. You have to get people talking if your goal is to get them to buy. Get them talking and keep them talking. Talk isn’t only cheap, it’s profitable — and buzz builds sales. …. Lori.
