by edcgrow | Jun 11, 2009 | attraction marketing, branding, lori martinek, place branding, social media
One of my upcoming events includes this workshop at the 2009 International Economic Development Council (IEDC) National Conference in Reno, NV: Doing More with Less: Using Web 2.0 for High-Impact, Low-Cost Marketing. Here’s the write-up:’Creating a...
by edcgrow | May 7, 2009 | attraction marketing, branding, lori martinek, personal branding
What is Attraction Marketing?Attraction Marketing combines personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very...
by edcgrow | Apr 20, 2009 | attraction marketing, Be the Bulb, branding, lori martinek, social media, target marketing
Attraction Marketing combines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process...
by edcgrow | Apr 19, 2009 | attraction marketing, branding, lori martinek, social media
A thoughtful social media strategy is one which considers the goals of the company and the needs of its audience and doesn’t just seek to create gross visibility at any cost. Think of it this way: Wouldn’t you rather have the ear of 500 people who are...
by edcgrow | Apr 16, 2009 | attraction marketing, branding, lori martinek, personal branding, target marketing
Why is it that some people just seem to shine brighter than others? How do they always seem to glow with the energy of enthusiasm and excitement, of potential and personality and power? Who are these people and how are they so often able to see what is possible, to...
by edcgrow | Apr 14, 2009 | attraction marketing, branding, lori martinek, online marketing, personal branding, social media, target marketing
Social networks make targeting your highest potential prospects easier than ever before IF your target audience is socially-oriented. More and more people are getting online to go social, at least to a limited degree (Twitter, LinkedIN and Facebook are popular...
