by edcgrow | Jul 25, 2012 | branding, marketing
Signs of economy recovery are around us: A rising indicator here, a new business lead there … pieces that are growing in number and which, together, will lead our communities — and our country — forward again. At the same time, interest rates remain...
by edcgrow | Jul 14, 2011 | branding, community marketing, economic development branding, lori martinek, marketing
They say there are only two certainties in life: death and taxes. We’d like to add another one: Change. Change can come in a number of ways. Among them: When a large employer suddenly decides to leave town … a valued employee announces that he or she is leaving...
by edcgrow | Jun 23, 2011 | attraction marketing, brand, branding, lori martinek, marketing
Strong, successful brands have five things in common:1) They are VERY clear on Who or What they are and What they have to offer. Their competitive Benefit is clear and compelling … 2) They differentiate themselves from the competition. They stand out from the...
by edcgrow | Jun 21, 2011 | attraction marketing, Be the Bulb, branding, lori martinek, marketing, presentation plus
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
by edcgrow | Jun 12, 2011 | Be the Bulb, branding, lori martinek, marketing
No one knows you, your brand and your company better than the people whom you work with, sell to and serve. These are the people who are living your brand experience … every day. We get hired for our project management skills as well as for our expertise in...
by edcgrow | May 31, 2011 | branding, lori martinek, marketing, presentation plus, SBDC
I spend a lot of time with business owners talking with them about success: how to create it, how to keep it … and how to build on it. The importance of choosing the right people to work is a recurring theme in their success stories. ‘If you are...
