by edcgrow | Nov 19, 2010 | branding, lori martinek, place branding
Branding is an investment — in the future of your company and its products … your region and its communities … and in your organization and yourself. Consider it carefully and bring in a fresh set of eyes and an objective perspective whenever you...
by edcgrow | Nov 3, 2010 | attraction marketing, branding, lori martinek, personal branding
In marketing, we often work to create a ‘bandwagon effect’. It’s where we get thought leaders and trendsetters to embrace and endorse a product, a concept or a candidate … in order to encourage others to ‘jump on the...
by edcgrow | Oct 20, 2010 | attraction marketing, branding, lori martinek, place branding
It’s the new reality: More people will meet you or visit your community for the first time online than in person these days. That all-important first impression that you’re about to make? You probably won’t be there to make it in person....
by edcgrow | Oct 17, 2010 | attraction marketing, branding, lori martinek, place branding
We are honored and excited to be able to announce that our branding and regional website development project for the Real AZ Corridor (http://realazcorridor.com ) was chosen as the winner of the 2010 Governor’s Excellence Award for Innovative Economic...
by e3 Design | Oct 1, 2010 | branding
I traveled to the Gulf Coast in August, as part of an International Economic Development Council (IEDC) national response team. Our 12-member team consisted of four economic development experts in various disciplines (branding/marketing, workforce development,...
by edcgrow | Sep 12, 2010 | attraction marketing, branding, branding strategy
We’ve just completed our contract with the Real AZ Development Council, which included the development of a detailed branding strategy and the design and construction of a gateway regional website at http://www.realazcorridor.com/ The Real AZ Development Council...
