by edcgrow | Apr 9, 2013 | branding, target marketing
Your Ideal Customer is someone who is inclined to be receptive to your message and your offering. A true Ideal Customer fits a profile that complements your brand and its offering AND has the access, the resources and the inclination to actively pursue, purchase and...
by edcgrow | Dec 6, 2012 | target marketing
Advertising that appears in a more expensive vehicle that actually targets your best prospects will be more cost effective, dollar for dollar, than a cheaper vehicle that might miss your audience completely. Don’t focus on the cost of the ad alone. Focus on the...
by edcgrow | Aug 9, 2012 | marketing, target marketing
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
by edcgrow | Oct 17, 2009 | attraction marketing, branding, lori martinek, target marketing
Stop selling what you have and start selling what people want and need! Too often companies focus on trying to sell what they have instead of positioning their offering’s strengths to fill prospect NEEDS. Look for people who want and need what you have to...
by edcgrow | Apr 20, 2009 | attraction marketing, Be the Bulb, branding, lori martinek, social media, target marketing
Attraction Marketing combines elements of personal branding, target marketing and strategies for putting your brand’s energy into the marketplace in a way that attracts the types of people and opportunities that you need to be successful. It is a very dynamic process...
by edcgrow | Apr 16, 2009 | attraction marketing, branding, lori martinek, personal branding, target marketing
Why is it that some people just seem to shine brighter than others? How do they always seem to glow with the energy of enthusiasm and excitement, of potential and personality and power? Who are these people and how are they so often able to see what is possible, to...
