Stop selling what you have and start selling what people want and need! Too often companies focus on trying to sell what they have instead of positioning their offering’s strengths to fill prospect NEEDS. Look for people who want and need what you have to offer, position your product or service to competitively fill that void and then proactively work to make your brand VISIBLE so that it can BE FOUND by searching shoppers. Positioning … branding … effective marketing: It has to be all about them, not you. Really. There has to be a competitive consumer benefit. …. Lori Martinek, Branding Expert & Author, http://lorimartinek.com/