by edcgrow | Jul 17, 2009 | branding, lori martinek, marketing, social media
Lori Martinek will present Web 2.0: Doing More With Less in October at the International Economic Development Council’s national conference in Reno, NV. Learn how to effectively use social media marketing and networking tools to promote your business, your...
by edcgrow | Apr 9, 2009 | attraction marketing, branding, lori martinek, marketing, personal branding, target marketing
I wrote that in my last post and it is worth saying again:Do anything that you do with meaning and intention. Make your marketing — whether it is done online or off — more than words, pictures and ‘motivational’ sales messages. Make it...
by edcgrow | Apr 1, 2009 | attraction marketing, marketing
The website for Herlife Publishing went live this evening. Herlife is the gateway to my new book, Be the Bulb!, and to a wealth of online marketing solutions and resources for entrepreneurs, authors and publishers. Check it out at www.herlifepublishing.com. Herlife...
by edcgrow | Mar 24, 2009 | attraction marketing, branding, marketing, target marketing
It’s a great feeling to see your first book hit Amazon.com for the first time. Actually, holding the first copy of your first book for the first time is a great feeling too. I experienced both of those feelings last week when my first book went on sale, online....
by edcgrow | Mar 3, 2009 | marketing
Troy Janisch had a great blog post about using Twitter to fill rooms in the hospitality business and beyond with real-time discounting, coupons and incentives ( http://tinyurl.com/au29be ). I’ll add this: Tweeting specials on vacancies, sales and Twitter-only...
by edcgrow | Dec 19, 2008 | branding, entrepreneurship, marketing, target marketing
Evolving brands — and businesses — thrive. Static brands die. Change for the sake of change is not the prescription. Considered brand evolution is.An evolving brand stays strong and on target. It keeps pace with the marketplace and with competitors. Most importantly,...
