Troy Janisch had a great blog post about using Twitter to fill rooms in the hospitality business and beyond with real-time discounting, coupons and incentives ( http://tinyurl.com/au29be ). I’ll add this: Tweeting specials on vacancies, sales and Twitter-only in-store offers to customers encourages repeat business and loyalty. It’s also value-adding for the customer, who gets ‘a little something extra’ for signing up and following your business or event. It can also be a great traffic builder … as recipients pass a great deal on to other potential customers.
Put a new spin on an old standby … Hold a monthly drawing using Twitter signups instead of business cards or email. You’ll build a great list of twollowers, and have a great way to stay top of mind with people who already know your business.
Running a big event or conference? Give Twitter users the hash-tag at the door (signing, name tags, more). They’ll tweet about their experience and help ensure that others don’t miss the best parts. And: Tweet limited time offers periodically to draw them all together .. to the bar, the bookstore or an impromptu session with the guest of honor … or to otherwise ‘direct traffic’. Events that are good for meeting new friends and contacts are always remembered favorably. …. Lori Martinek