by edcgrow | Nov 19, 2008 | marketing
Listen to my radio interview with Troy Janisch from the Startup Nation radio network on How To Make Your Business Shine. It’s a preview of what you’ll find in my new book, Be the Bulb!, which will be published by Herlife Publishing in February 2009.Listen...
by edcgrow | Oct 21, 2008 | branding strategy, marketing
Marketing is fun. It’s creative, exciting and invigorating. When the ideas are flowing, it’s so EASY to see the potential … and to get excited about what can and will be. Success is within reach. You just KNOW it!Marketing is also work. It has to be....
by edcgrow | Oct 6, 2008 | marketing
Is your company the first one that comes to mind when one of your customers or prospects is ready to buy? Will your community make the short list when a business is searching for a site to expand or relocate to in your region?Are you doing enough to keep your...
by edcgrow | Aug 17, 2008 | branding, marketing
Positioning is all about claiming a piece of (desirable!) real estate in a prospect’s mind. As marketers, our goal is to create top of mind awareness for a brand in its target category. When a potential customer has a need or desire that falls into that...
by edcgrow | Jun 3, 2008 | marketing
Did you know that the Federal government encourages teaming between civilian entrepreneurs and aspiring Vetpreneurs? Teaming puts a ready-to-grow entrepreneur who has a great idea together with a Vet who has access to nearly $8 billion … yes billion … in...
