Focus on competitive consumer benefits to make your message strong. Look at your SWOT. Consider the strengths that you have to work with and ID your target markets. Who are the Ideal Prospects for your offering? They should be people who have a need or desire that is well-matched with your offering. Then … carefully … make sure that you can answer these questions BEFORE your proceed further:
- WHO are these prospects?
- WHAT is important to them?
- HOW do they get information to make buying decisions?
- WHICH types of media or other information sources do they use and, therefore:
- WHERE will you be able to find them and speak to them?
Then also ask: WHY is your offering the best one to fulfill their needs? And WHY is it more competitive than what your competitors are offering? … Lori Martinek, Branding Expert & Author, https://edcgrow.com