by edcgrow | Nov 3, 2009 | attraction marketing, branding, lori martinek
As a mentor in Thunderbird Global School of Management’s SEEDS program, I had the opportunity to work with a bright, energetic young woman from Jordan last week, Riham Najia. Riham travelled to Arizona in October with 19 other Jordanian entrepreneurs to learn...
by edcgrow | Oct 20, 2009 | entrepreneurship, lori martinek
My marketing and PR firm, Presentation Plus is celebrating its 21st birthday this month. Our firm was founded in 1988 in Lake County, IL and then moved to McHenry County in 1990, where we stayed for 15 years. In 2005, we headed cross country to our new offices in...
by edcgrow | Oct 17, 2009 | attraction marketing, branding, lori martinek, target marketing
Stop selling what you have and start selling what people want and need! Too often companies focus on trying to sell what they have instead of positioning their offering’s strengths to fill prospect NEEDS. Look for people who want and need what you have to...
by edcgrow | Sep 28, 2009 | attraction marketing, branding, lori martinek
I am getting ready to participate in an exciting program through the Thunderbird School of Global Management that encourages female entrepreneurship worldwide: Supporting Entrepreneurs and Enterprise Development Seminars (SEEDS).Here’s how it works: Twenty-five...
by edcgrow | Aug 10, 2009 | attraction marketing, branding, entrepreneurship, lori martinek
I am very fortunate to be able to live and work exactly where — and how — I choose to. Technology makes it possible, but having a true service orientation is the real key to entrepreneurial success. When your customers feel truly heard … and served...
by edcgrow | Jul 17, 2009 | branding, lori martinek, marketing, social media
Lori Martinek will present Web 2.0: Doing More With Less in October at the International Economic Development Council’s national conference in Reno, NV. Learn how to effectively use social media marketing and networking tools to promote your business, your...
