by edcgrow | Oct 1, 2012 | branding, online marketing
There are two very good reasons why you should own more than your company’s primary domain name 1) To protect your brand and 2) To promote it. The best offense is a good defense: You wouldn’t want one of your competitors to own a domain name that is very close to...
by edcgrow | Sep 18, 2012 | branding, branding strategy
A brand is a set of perceptions that people have and hold about you, your organization and its products based on experience, exposure and interpretation. It is all about perception … and expectations. Strong brands are clear, confident and consistent and they...
by edcgrow | Sep 11, 2012 | branding, SBDC
Visual Identity Standards keep a brand strong by ensuring that identity elements are used correctly, consistently and clearly in all communications. Don’t invest in building a brand unless you are going to also create standards to keep it strong. Managed brands grow...
by edcgrow | Sep 4, 2012 | branding, personal branding
A good ‘elevator speech’ is a must-have tool that never goes out of style. Yours should be a brief statement about who you are, what your company or organization does, and why it is special. You must get your point across quickly and in a compelling way...
by edcgrow | Aug 17, 2012 | branding, marketing
Advice for being a standout in a crowded marketplace: A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Don’t try to force them to go...
by edcgrow | Aug 8, 2012 | branding, social media
You have to Be Visible to Get Found. We’ve been telling our clients and conference audiences this for years now. Googling people has become second nature for all of us, whether we’ve just met someone, are about to meet someone or WANT to meet someone for...
