Visual Identity Standards keep a brand strong by ensuring that identity elements are used correctly, consistently and clearly in all communications. Don’t invest in building a brand unless you are going to also create standards to keep it strong.
Managed brands grow stronger. Weak and inconsistent brands do not.
Brand standards outline guidelines and policies for how, where and when identity elements (logos and more) should be used. Color, font, size, placement, context and usage … all of these are important to protecting your brand’s integrity and power.
An identity program is the visual execution of the branding strategy. A logo is only one element of a brand’s identity, but it is usually the most visible one. It must be presented clearly and consistently in order to create awareness, recognition and preference. Sloppy brands are rarely successful brands. Visual Identity Standards provide a framework for communicating and presenting the brand and its message (Promise and Reason Why) in a way which strengthens the brand’s franchise and equity. They are essential to successful branding.
There is strength in repetition and consistency. Successful brands are brands that are protected by clearly written visual identity standards. Don’t skip one of the most important steps to creating a powerful brand. … Lori Martinek, Branding Expert & Author, https://edcgrow.com