by edcgrow | Aug 6, 2012 | branding, marketing
There’s a big different between the flipping point and the tipping point. Marketing guru Seth Godin starts us off with this observation: ‘When people say, ‘the tipping point,’ they often misunderstand the concept in Malcolm’...
by edcgrow | Aug 2, 2012 | branding
Personal branding is getting a lot of buzz these days. Everyone, it seems, wants to ‘be a brand’. Having a clear, competitive personal brand will help set you apart from the competition — but the same branding requirements for places and products...
by edcgrow | Aug 1, 2012 | branding
How much information does someone need to make a decision? Less is more, especially if it’s the right type of information. Most marketers tend to provide too much information, which can cause prospects to over-think decisions, put them off, or be more likely to change...
by edcgrow | Jul 31, 2012 | Be the Bulb, branding
Strong brands are built on a clear positioning statement and strategy. A strong brand focuses on the customer, not the product or the company. Its promise (message) speaks to the target audience in familiar language and in an environment in which they are...
by edcgrow | Jul 26, 2012 | branding
Effective branding requires a well thought out strategy behind it. That’s what makes it work. You are making an investment in the future of your community, your county or your region. Choose your strategy … and your branding partners …...
by edcgrow | Jul 25, 2012 | branding, marketing
Signs of economy recovery are around us: A rising indicator here, a new business lead there … pieces that are growing in number and which, together, will lead our communities — and our country — forward again. At the same time, interest rates remain...
