by edcgrow | May 15, 2013 | branding, visibility
Don’t wait for things to happen … MAKE them happen. Success comes to those who go after it — in any economy. There’s no magic formula to live by, just four undeniable truths that apply to any business or brand: – Make Yourself...
by edcgrow | Apr 26, 2013 | Be the Bulb, branding
Successful communicating involves four stages: achieving Attention, Interest, Desire and Action. There are no exceptions to that rule. Really. It will always be easier to capture the attention of people who are already inclined to be interested in you and your...
by edcgrow | Apr 15, 2013 | branding, planning for success
They say that there are only two certainties in life: death and taxes. We’d like to add another one: Change. Change can come in a number of ways. Among them: When a large employer decides to leave town … a valued employee announces that he or she is...
by edcgrow | Apr 12, 2013 | branding
A brand is a set of experiences, perceptions and expectations that other people have about working or doing business with you or your company. It is entirely subjective — and based on what they’ve experienced, seen or heard. It is all about what they want...
by edcgrow | Apr 9, 2013 | branding, target marketing
Your Ideal Customer is someone who is inclined to be receptive to your message and your offering. A true Ideal Customer fits a profile that complements your brand and its offering AND has the access, the resources and the inclination to actively pursue, purchase and...
by edcgrow | Dec 18, 2012 | branding, marketing
A lot has been written about the power of persuasion. Here’s my spin on the subject: Great marketing outreach doesn’t try to convince, it persuades. Convincing is all about using facts and figures, rationales and spreadsheets. Persuading appeals to...
