Your website is the number-one way that prospective clients or visitors discover and learn about your company, your community or your organization. If your website is more than three years old, it’s probably time to redesign and rebuild your site to make it more visible and effective.
Technology has evolved. Platforms have changed. WordPress has made it easy for you to update and expand your site, once it has been rebuilt. Design concepts have changed. Brochure-ware is out; interactive sites are in. Mobile browsers have made it possible to access a site from anywhere. Your website should take advantage of all of these tools.
Other signs that it’s time to redesign and rebuild:
- You can’t make changes or updates to the site without calling your developer or host. Platforms like WordPress are user friendly and easy for anyone to use. Never be held hostage by your web developer again;
- Your business goals have changed or you are targeting new audiences. Your website should always reflect your current strategy;
- Your site doesn’t work with the latest web browsers. Today’s websites are optimized to be found by search engines and scalable to fit in almost any web browser. If your site was built in an obsolete format, your visitors may only be getting part of your message, at best;
- Your last web developer went heavy on Flash, which is crippling your website’s visibility;
- Your website can’t be viewed on mobile devices. Make sure that your website is compatible with smartphone and tablet browsers for users who are searching and viewing on the go.
We are branding experts who excel at re-organizing, redesigning and rebuilding websites that have not kept up with the needs of their organizations and their customers. Ask us about second-stage, high visibility sites for growing communities, companies, SBDC networks and economic development groups. We know what it takes to Be Visible and Get Found online. … Lori Martinek, Branding Expert & Author, https://edcgrow.com