How much information does someone need to make a decision? Less is more, especially if it’s the right type of information. Most marketers tend to provide too much information, which can cause prospects to over-think decisions, put them off, or be more likely to change their minds over time.
Keep It Simple. Prospects learn more effectively without a lot of distraction, will have more trust in the information that is presented and will feel more confident in making a choice or taking action. Strong brands are based on clear strategies and they communicate clearly, confidently and simply. Start with a strong brand and build on that platform.
Here are five ways to simplify the decision-making process for prospects by making your brand’s message clearer and stronger:
– Always Have a Call To Action. Tell people what you want them to do and make it very, very easy for them to take that next step, either in person, online or in store. Use a single call to action. Including more than one is confusing.
– Be Very Clear About What You Are Offering. State the benefit clearly. Tell people exactly what they will get or can expect. No bait and switch, ever. Your credibility is at stake.
– Tell Prospects What’s In It For Them. Your branding strategy should focus on the needs and wants of your target audience. This is all about them, not you. Your promise should offer a clear and desirable benefit that answers the prospect’s question ‘What can you do for me today?’.
– Put Brand Champions Front and Center. Make your satisfied customers and clients your best salespeople. Choose the strongest, most relevant testimonial that you can get. More is not better here either.
– Be Accessible. Make it very easy for prospects to get in touch with you via phone, email, website. Invite contact and input, don’t hide from it. This encourages confidence.
Simple isn’t easy. We can help you drill down to the essentials and create a strong, benefit-driven brand that is based on your company or community’s strengths. Tell us what you’re trying to accomplish HERE. … Lori Martinek, Branding Expert & Author, https://edcgrow.com