by edcgrow | Jul 11, 2012 | branding, grant writing, SBDC
Branding creates confidence. Consumers trust and prefer known brands. Business buyers are no different. Branding also adds power to grant application narratives by demonstrating the stability, strength and cohesiveness of your organization. Clear, concise...
by edcgrow | Mar 30, 2012 | branding
Branding is all about visibility, awareness and perception. Everyone has a brand, whether they choose to work at it or not. People who know you, do business with you or hear about you from someone else each form a perception about you. This happens whether you are...
by edcgrow | Mar 27, 2012 | branding
Strong, sucessful brands are clear, concise and consistent … and they should be communicated clearly, concisely and consistently, always. A strong brand is easily understood. It is based on a relevant Brand Promise and a compelling Reason Why. It is that Promise...
by edcgrow | Mar 5, 2012 | branding
Your brand’s message must convey a compelling benefit that fulfills a need or solves a problem that your target audience has, or finds themselves faced with. If your brand is offering a solution, it must be a solution that is perceived as practical, desirable...
by edcgrow | Aug 25, 2011 | branding
Crisis comes in many forms … including natural and man-made disasters, economic challenges, social inpropriety or scandal. Companies, communities and even countries of every size are challenged by crisis. How to react? When to respond? What to say (or not to...
by edcgrow | Aug 3, 2011 | branding, crisis marketing, lori martinek, social media
Last week, Lori Martinek talked with Barbarba Bruce, host of The Cutting Edge, about marketing after a major wildfire, economic development and how business owners can use social media to build (positive!) visibility for their companies and communities. We have...
