Personal branding is getting a lot of buzz these days. Everyone, it seems, wants to ‘be a brand’.
Having a clear, competitive personal brand will help set you apart from the competition — but the same branding requirements for places and products also apply to people. The experience MUST always deliver on the brand’s promise. Customers, clients or visitors MUST receive, experience or enjoy the benefit that was promised … and that they expect to realize from the brand that they have chosen. In personal branding, that brand is YOU.
Personal branding is not about becoming who you think you should be. It’s not about creating a ‘brand new’ you. It’s about building on your true strengths and talents. It is about using and ’packaging’ the competitive strengths that you already possess, and creating a brand promise that is based on their value in the market. Find the market that needs your strengths and then actively put your brand in front of that audience.
It is about becoming the best possible, already-existing you, and then presenting that authentic — and now highly polished — brand to the world.
A strong brand makes a statement that positions its subject firmly in the target’s mind. It is based on a relevant brand Promise and a compelling Reason Why. That Promise and that Reason Why are what will set you apart in the marketplace, and allow you to claim a piece of marketspace in your prospect’s mind. This is called positioning and ‘top of mind awareness’ in your chosen category should always be your goal.
Position yourself for success with a strong personal brand that is based on your strengths. Let the real you shine through and you will genuinely succeed … Lori Martinek, Branding Expert & Author, https://www.edcgrow.com