Successful communicating involves four stages: achieving Attention, Interest, Desire and Action. There are no exceptions to that rule. Really.
It will always be easier to capture the attention of people who are already inclined to be interested in you and your offering. It will always be easier to create awareness among people who have needs and desires that are well-matched to your brand and its benefit offering. It is also more likely that you will capture the interest of prospects when they find you (and you reach out to them) in an environment in which they feel comfortable.
ALWAYS make it as easy as possible for prospects to find you … see you … like you. You have to Be Visible to Get Found. That is the core premise of a successful branding strategy — and also of my book, Be the Bulb!
It all boils down to those three words.
If your brand and its message are clear, concise and on target, it is likely that prospect interest will evolve into Desire, which is the prelude to Action. You want them to want you and your products (or services, or location). You want them to want you and your brand. You want them to be drawn to your energy and to move toward it. And you need to make it as easy as possible for this to happen. Four steps (Attention, Interest, Desire, Action). Three words (Be the Bulb!). Big impact …. Lori Martinek, Branding Expert & Author, https://edcgrow.com and on Amazon.com