by edcgrow | Oct 12, 2012 | ED/c Partners, entrepreneurship, planning for success
Here’s a secret about success that on one ever tells you: It makes you fearless. Once you have figured out what it takes to be successful, you are armed and ready. And once you have realized your first success … no matter how large or how small that success may...
by edcgrow | Oct 1, 2012 | branding, online marketing
There are two very good reasons why you should own more than your company’s primary domain name 1) To protect your brand and 2) To promote it. The best offense is a good defense: You wouldn’t want one of your competitors to own a domain name that is very close to...
by edcgrow | Sep 18, 2012 | branding, branding strategy
A brand is a set of perceptions that people have and hold about you, your organization and its products based on experience, exposure and interpretation. It is all about perception … and expectations. Strong brands are clear, confident and consistent and they...
by edcgrow | Sep 13, 2012 | Uncategorized
Your website is the number-one way that prospective clients or visitors discover and learn about your company, your community or your organization. If your website is more than three years old, it’s probably time to redesign and rebuild your site to make it more...
by edcgrow | Sep 11, 2012 | branding, SBDC
Visual Identity Standards keep a brand strong by ensuring that identity elements are used correctly, consistently and clearly in all communications. Don’t invest in building a brand unless you are going to also create standards to keep it strong. Managed brands grow...
