Your website is the number-one way that prospective clients or visitors discover and learn about your company, your community or your organization. If your website is more than three years old, it’s probably time to redesign and rebuild your site to make it more visible and effective.
Technology changes quickly. Platforms have changed. WordPress has made it easy for your internal staff to update and expand your site, once it has been rebuilt. Site layout and design concepts have also changed. Brochure-ware is out; interactive sites are in. Cloud computing has made annoying download times a thing of the past. Mobile browsers have made it possible to find and search a site from anywhere. Your website should take advantage of all of these tools.
Other factors that are telling you its time to redesign and rebuild:
– You can’t make changes or updates to the site without calling your developer or host. Platforms like WordPress are user friendly and easy for anyone to use. Never be held hostage by your web developer again.
– Your business goals have changed or you are targeting new audiences. Your website should always reflect your current strategy.
– Your site is invisible to search engines or doesn’t work with the latest web browsers. Today’s websites are optimized to be found by search engines and scalable to fit in almost any web browser. If your site was built in an obselete format, your visitors may only be getting part of your message, at best.
– Your last web developer went heavy on Flash, which is crippling your website’s visiblity. Search engines do not like Flash. If you have a ‘flashy’ site from a few years ago, you are hurting your visibiliity online.
– Your website can’t be viewed on mobile devices. Mobile browsing is huge. Make sure that your website is compatible with smartphone and tablet browsers for users who are searching and viewing on the go.
We are branding experts who excel at site development, redesigning and rebuilding websites that have not kept up with the needs of their organizations and their customers. (Info HERE) Ask us about second-stage, high visibility sites for SBDC networks, communities, growing companies and economic development groups. We know what it takes to Be Visible and Get Found online … Lori Martinek, Branding Expert & Author, https://edcgrow.com