by edcgrow | Apr 8, 2013 | marketing
An effective strategy recognizes that achieving marketing success is a four-step process. The critical first step is Attention: being Visible in such a way that your target audience is aware of your message. Interest must follow. Your message must speak to the target...
by edcgrow | Dec 18, 2012 | branding, marketing
A lot has been written about the power of persuasion. Here’s my spin on the subject: Great marketing outreach doesn’t try to convince, it persuades. Convincing is all about using facts and figures, rationales and spreadsheets. Persuading appeals to...
by edcgrow | Dec 7, 2012 | attraction marketing, Be the Bulb
Here’s a secret about success that on one ever tells you: It makes you fearless. Once you have figured out what it takes to be successful, you are armed and ready. And once you have realized your first success … no matter how large or how small that success may be …...
by edcgrow | Dec 6, 2012 | target marketing
Advertising that appears in a more expensive vehicle that actually targets your best prospects will be more cost effective, dollar for dollar, than a cheaper vehicle that might miss your audience completely. Don’t focus on the cost of the ad alone. Focus on the...
by edcgrow | Dec 6, 2012 | economic development marketing
Last week’s State of Our State event in Phoenix produced some top-drawer outlook and public policy materials. You can download key documents and PowerPoints HERE. The takeaway? There are a lot of good economic development projects in progress … or planning...
