by edcgrow | Sep 4, 2012 | branding, personal branding
A good ‘elevator speech’ is a must-have tool that never goes out of style. Yours should be a brief statement about who you are, what your company or organization does, and why it is special. You must get your point across quickly and in a compelling way...
by edcgrow | Aug 17, 2012 | branding, marketing
Advice for being a standout in a crowded marketplace: A brand has to be seen and noticed in order to be part of the conversation, and it has to Be Visible in order to Get Found. Put your brand where its prospective customers are. Don’t try to force them to go...
by edcgrow | Aug 9, 2012 | marketing, target marketing
Every business needs to have a clear understanding of who their Ideal Customer is — and a strategy for speaking to that target directly. An Ideal Customer is a prospect who has a clear need or desire for your offering AND who has the incentive, the ability and...
by edcgrow | Aug 8, 2012 | branding, social media
You have to Be Visible to Get Found. We’ve been telling our clients and conference audiences this for years now. Googling people has become second nature for all of us, whether we’ve just met someone, are about to meet someone or WANT to meet someone for...
by edcgrow | Aug 6, 2012 | branding, marketing
There’s a big different between the flipping point and the tipping point. Marketing guru Seth Godin starts us off with this observation: ‘When people say, ‘the tipping point,’ they often misunderstand the concept in Malcolm’...
