It has never been more important to be smart about online marketing. Effective electronic outreach will increase the impact of your SBDC state network by combining powerful branding strategies with coordinated marketing tools to attract high-impact clients and partners. It’s all about knowing WHO you want to reach, WHERE to find them and HOW to get their attention.
How to use electronic media to maximize your reach and visibility:
– Your state SBDC website should be a gateway to information, resources and opportunity that promotes your programs and training products. Does your SBDC network have an interactive website that positions your state SBDC network for continued growth? Or are you still struggling to make your original website work? Today’s platforms are much easier to use, maintain and build on.
– Targeted electronic outreach tools such as interactive newsletters and blogs can build visibility, add value (not noise) and drive traffic to your SBDC website. Know who your target audience is and what is important to them. Then use information-packed newsletters and need-to-know blog posts to become a resource that fulfills THEIR needs and positions your network for success.
– Be smarter about social media. Creating a profile is not enough. Social media provides an opportunity for your network to shine on an ongoing basis. Create a powerful profile and support it with an insightful social media strategy that builds relationships with key targets and drives traffic to your website. We create, manage and produce value-adding content and graphics for social media tools including LinkedIN groups, Twitter and Facebook. Managing your network’s ‘social life’ doesn’t have to be hard or time-consuming.
– Give your internal marketing the attention it deserves. Too often, audiences (team members, existing clients or stakeholders) are ignored in the push to attract new clients. Effective outreach has to begin with good internal communication that creates enthusiasm and builds a stronger, statewide brand.
We are experts in Project Management and Momentum. We’ve worked with SBDC state programs, specialty grants, SBA cooperatively-funded programs and economic development initiatives at every level of government. We’re fast, efficient, effective … and ready when you need us. Tell us what you need and we’ll give you our strongest recommendation.
Learn more about our services at www.sbdcpartners.com and at www.edc.grow.com
Our resume includes 23 years of experience working with government agencies and economic development groups. We have managed state and regional SBDC marketing programs, written SBA reports for Core and specialty initiatives (Jobs, Clean Tech); developed SBDC and PTAC branding and marketing strategies; and presented at ASBDC and SBDC conferences and events.
Our Services Include … SBDC Branding – SBDC Marketing – E-Newsletters – SBA Program Reports – Core Narratives – Grant Narratives – Specialty Programs (Clean Tech, Jobs, Veterans, PTAC) – Press Releases – Annual Reports – Presentations – Website Design – Website Development – Website Content – Social Media Tools – Blogs and Posts – Facebook Pages – Brochures – Branding Standards – Economic Impact at a Glance- Lead Center Marketing – Legislative Outreach – and Talking Points
Be Visible. Get Noticed. Get Funded. We’ll show you how … Lori Martinek, Branding Expert, Author & Speaker, https://www.edcgrow.com