Marketing is fun. It’s creative, exciting and invigorating. When the ideas are flowing, it’s so EASY to see the potential … and to get excited about what can and will be. Success is within reach. You just KNOW it!
Marketing is also work. It has to be. No successful brand was ever built without a strategy, and no campaign is likely to succeed without a lot of thought and planning regarding targeting … positioning … the competition … the industry … potential, promise, Reason Why’s .. and then, only then, moving on to develop a communications strategy that SPEAKS to the highest potential prospects with a message that is meaningful to them … in a voice that they can relate to … and through media that actually reach them. That’s a long sentence and there’s a good reason for it: That’s a lot that has to get done before the fun part begins . It’s a foundation that has to be built to create a strategy that sells … and works. Sizzle is sexy. Sales are sexier. Do you want to be known for being quick and clever … or for being quick and clever AND extraordinarily successful? One lasts for fifteen minutes. The other lasts a lifetime ….
Here’s the number-one piece of advice that I give to my clients … and to other business owners that I meet … whether they are established and already hugely successful … or just getting out of the gate on their newest venture: Slow down and take a good look around (cowboys and cowgirls included …). Do your homework and PLAN for success. Build a strategy with the chops to take all of the marbles. Then let’s sit down and have a good time throwing some slogans around ….. You’re right. That is the fun part.
Making it all of it fun, every day … Lori
.