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Why Some People Shine Brighter Than Others …

by edcgrow | Apr 16, 2009 | attraction marketing, branding, lori martinek, personal branding, target marketing

Why is it that some people just seem to shine brighter than others? How do they always seem to glow with the energy of enthusiasm and excitement, of potential and personality and power? Who are these people and how are they so often able to see what is possible, to...

Social Media Makes Target Marketing Easier

by edcgrow | Apr 14, 2009 | attraction marketing, branding, lori martinek, online marketing, personal branding, social media, target marketing

Social networks make targeting your highest potential prospects easier than ever before IF your target audience is socially-oriented. More and more people are getting online to go social, at least to a limited degree (Twitter, LinkedIN and Facebook are popular...

Beyond Good to Great …

by edcgrow | Apr 11, 2009 | attraction marketing, branding, lori martinek, online marketing

It has never been easier to put technology to work to present your brand in new and interesting ways and to keep it looking fresh and current, both online and off. Having a website is no longer good enough. Having a multi-tiered social networking and online marketing...

Make It Meaningful, Not Just Marketing …

by edcgrow | Apr 9, 2009 | attraction marketing, branding, lori martinek, marketing, personal branding, target marketing

I wrote that in my last post and it is worth saying again:Do anything that you do with meaning and intention. Make your marketing — whether it is done online or off — more than words, pictures and ‘motivational’ sales messages. Make it...

Quality, Not Quantity

by edcgrow | Apr 9, 2009 | branding, lori martinek, personal branding, social media

 You can’t have a relationship with a number, whether it’s one or 10,000. Social marketing is about reaching out, establishing and building relationships. It should never be a race to see who can collect more followers or friends faster. Numbers without...

Search 3.0 and Branding

by edcgrow | Apr 6, 2009 | attraction marketing, branding, lori martinek, target marketing

Peter Hershberg had a great post in his AdAge blog on the evolution .. and the future … of search and social networking. Sample quote: “If 1.0 was about making sure the information within individual pages of your site could be found, and 2.0 was about...
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