Branding creates confidence. Consumers trust and prefer known brands. Business buyers are no different. Branding also adds power to grant application narratives by demonstrating the stability, strength and cohesiveness of your organization. Clear, concise branding also makes it easier for grant offerors to understand your mission — and the benefits of funding its projects and work.
Does branding make a difference in the success rate of grant applications? There is no documented direct correllation, but consider your own instincts. Strong, clearly stated reports from entities (public or private) that have a clear mission, goals and identity have greater impact. Branded entities seem stronger, more successful, more directed. Solid brands built on well thought out strategies demonstrate an organization’s ability to plan, develop and execute on multiple levels, and to speak to target audiences in a way that relates to THEIR needs.
The competitive for grant funding has never been fiercer. Branded organizations and businesses send a clear message that they have their ‘eyes on the goal’ … and that’s a powerful impression to make in any competitive situation.
It has never been easier to Be Visible, Get Found and Get Funded. Our expertise includes powerful narratives and presentations for grant applications and program reports; SBDC quarterly, semi-annual and annual program reports for Core and special initiatives; stakeholder reports and investor communications; strategic plans and annual reports. You can learn more HERE.
Tell us what you need to say and we will put it into words for you. We are both branding and communication experts. That’s a powerful combination to put to work for your organization, in any situation … Lori Martinek, Branding Expert & Author, https://www.edcgrow.com